AS Course Outline
What is Business?
The focus of this subject is on commercial activity, which is the successful buying and selling of goods between organisations and the general public. It is a topic that impacts on everyone in society, as business & commerce is all around us; from the high street shops people visit, to the branded items used on a daily basis that change the way we live, to the internet and the world of employment.
The course will explore how to run and work in a successful modern age enterprise, by studying the main functions of a business; leadership, finance, marketing, operations and personnel. As the course progresses into the second year more advanced themes are investigated, such as assessing the overall performance of a business, business strategy, the impact of the PESTEL external environment and managing change in a firm.
Who should study this course?
What skills will students develop when studying Business?
BUSINESS (AQA) Summary of Content at AS
|Why AS Business?|
In economically challenging times, studying business will provide knowledge and skills many employers are seeking from prospective candidates applying for jobs; from producing a balance sheet, to motivating a team. The course will mix theory with real life scenarios, as taught concepts are often contextualised with real life examples. We investigate how entrepreneurs such as Richard Branson and Steve Jobs have developed successful innovative ideas into real life businesses. We will study how businesses such as Tesco and Amazon have survived through challenging times. The course will also explore business failure and why successful businesses can end up closing, such as Blockbuster video and the Arcadia group.
Branson R. “Finding my virginity: the new autobiography”, Virgin books, 2018.
Wolinski J; Coates C. “AQA A Level Business 1 Third Edition”, Hodder education, 2019.
Lester D. “Starting Your Own Business”, Crimson Publishing, 2007.
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